Brand identity built as a complete, machine-readable DESIGN.md token spec: logo system, typography scale, contrast-checked colour ramps, component recipes, and written do's and don'ts — plus a starter asset kit generated against it. The spec is the deliverable: your team, your tools, and your AI generators build on-brand from it from now on.
Brand & Print Design Systems · 2026
Brand and print design, delivered as a system — not a stack of files.
Every engagement ships a machine-readable DESIGN.md token spec: colours, type scale, spacing, components, and the do's and don'ts. Your brochures, posters, and social content are then generated against that spec — so asset number forty looks exactly as on-brand as asset number one.
What I build most
Private-school brochures. Posters. Social-media content.
Print-first design for schools, studios, and small businesses — the work where a consistent look actually matters and where most teams are stuck with pieces that don't match each other.
Three ways to work together
Fixed-price projects. You buy the outcome, not my calendar.
Every package is scoped and priced before work starts. No open-ended billing — you know exactly what ships and what it costs.
A steady pipeline of social carousels, ad creatives, and content graphics produced against your existing brand spec — yours, or the one from Offer A. Fixed turnaround, batch delivery, zero off-brand drift. Built for teams that publish constantly and cannot afford inconsistency.
Print-ready brochures, menus, tri-folds, posters, and one-pagers — plus fast, precise landing-page touch-ups. Produced from your brand system and delivered press-ready: correct bleeds, colour mode, margins, and type hierarchy. True print-readiness and brand fit are the moat here.
How it works
Decisions made once, in the spec. Assets generated from it.
Agree the outcome
Scope, deliverables, and a fixed price agreed up front. You know what ships before anything starts.
Set the foundations
Positioning, palette rationale, type pairing, and the rules that keep the brand honest — written down before pixels exist.
Write the spec
Everything becomes a named token: colours, type, spacing grid, radii, elevation, and component recipes, with contrast ratios documented.
Generate the assets
Brochures, posters, social content, and page polish produced from the spec — consistency enforced, not audited after the fact.
The anti-fragmentation pitch
Inconsistent branding is the most common complaint clients have about design work.
It is rarely a talent problem. It is that nothing carries the decisions forward — so every new deliverable silently re-decides the fonts, the colours, and the layout.
Without a system
- Three versions of the logo in circulation
- A brochure that doesn't match the website
- Social posts in whatever colour was handy
- Revisions that fix one thing and break another
With a system
- One logo, one lockup, one rule for using it
- Print and screen drawn from the same tokens
- New posts generated on-brand by default
- Everything downstream stays consistent
What it is worth
A logo file cannot explain why the serif is Playfair, why green means go, or how a new page should be laid out. A written, machine-readable spec can — and that is what makes the fortieth asset as reliable as the first.
Start a project
Tell me what has to ship, and by when.
Send the brief — the school, the term, the print run, the post schedule. You get a fixed price and a delivery plan back.