Selected work

Systems behind the assets.

One live product case study and a set of print and social pieces — every one of them produced from a written token spec rather than one-off decisions.

Casa Revista case study page: magazine cover component, token ramp, and the design-system write-up.

Case study · A4 · one page

Case study · Marquee

Casa Revista — a 359-line token spec behind an AI-generated magazine platform

Casa Revista is a B2B SaaS platform producing AI-generated, print-fulfilled in-room hotel concierge magazines. Generative output drifts by default; a machine-readable spec is what stops it.

Authored the complete DESIGN.md — six 10-shade colour ramps, a Playfair Display / Inter type system, 8px spacing grid, restrained 8px radii, elevation, and component recipes.
Wrote the rules down: do's and don'ts, documented contrast ratios (ink on canvas ≈ 14:1 AAA, green on cream ≈ 6.5:1 AA), and one sanctioned exception — white A4 magazine pages.
Spanned every surface the marketer, the manager, and the printer touch: marketing site, manager portal, admin portal, and print-ready A4 magazine pages.

Read the case study Download PDF

Print & social pieces

Brochures, posters, carousels — the everyday deliverables.

Each piece below was produced against a brand token system, so it reads as part of the same family rather than a standalone design.

Portfolio brochure

Six A4 pages — cover, case study spread, methodology, shipped software, and services. Editorial layout with a gold inner border and cream canvas.

PDF

Poster — “Sell the System”

Manifesto poster: “A logo ages. A token spec compounds.” One decisive line of type, set in Playfair Display on the cream canvas.

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Poster 2 — 'One spec in. Every asset out.' Manifesto Nº 2.

Poster — “One Spec, Every Asset”

The companion piece: menus, magazines, carousels, and landing pages, all generated against one machine-readable brand contract.

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Social carousel 1 — 'Why design systems beat freelance guesswork.'

Social carousel — Why systems beat guesswork

A multi-slide post built as a small design exercise: the drift problem, the root cause, and the difference between hiring an artifact and hiring a system.

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Social carousel — Your brand in one spec

Explains the token spec to a non-designer audience: what a token is, why color and type become decisions you make once, and what changes afterwards.

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Social carousel — Days, not weeks

The process story: brief, foundations, token spec, generated assets — with a fixed-price scope agreed before the first pixel.

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One-page offers sheet listing the three fixed-price service packages.

Services & packages sheet

The three offers on one A4 page — flagship brand identity system, recurring social content, and print collateral suites — each with its fixed price band.

PDF

Visual one-page résumé in the same cream, forest-green and gold system.

Visual résumé

One-page résumé set in the same system as the rest of the work — proof the token spec holds up outside a single deliverable.

PDF

Concepts gallery

Work in your vertical — labelled as concept, built like client work.

Every piece below is concept work for our entry verticals — private-school print, event posters, social content, menus, and landing pages. Each one is labelled Concept honestly, and every single one renders from the same design-token system as the case study above. That coherence is the pitch: the system is the deliverable.

Concept — Private Schools: 8-page admissions brochure cover in forest green and gold.

Concept — Private Schools · Admissions brochure

An 8-page, press-ready A4 admissions suite for an independent K–8 day school: cover, philosophy, academics, arts & athletics, campus life, a day-in-the-life schedule, admissions steps, and back cover.

PDF · 8pp

Concept poster Nº 1 — 'Where curiosity becomes confidence.'

Concept — Private Schools · Poster series

Three posters, three compositions, one brand: admissions manifesto, open-house date card, winter-concert announcement. Print craft: dominant serif type, gold rules, generous negative space.

Nº 1 · Nº 2 · Nº 3

Concept carousel slide 1 of 3 — 'Choosing a school is a design decision.'

Concept — Private Schools · Social content month

A 3-slide admissions carousel plus two static 1×1 ad creatives — a ready-to-post month of brand-consistent content, the retainer offer in miniature.

1/3 · 2/3 · 3/3 · Ad 1 · Ad 2

Concept — Hospitality: one-page bistro dinner menu with gold rules and dotted price leaders.

Concept — Hospitality · Dinner menu

A one-page A4 menu for a neighbourhood bistro: serif dish names, dotted price leaders, section rules, and a gold inner border — print craft, not a template.

PDF

Concept — Landing Page Polish

A full landing page for a regional tutoring practice — nav, hero, value grid, three-step band, and a fixed-price card — showing the token system surviving outside print.

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All pieces above are concept work: no client names, no real organisations, no invented results — each render carries its own concept label.

Beyond print

Systems that run in production.

The same token discipline applied to software — dashboards, plugins, and desktop environments rather than posters.

Product · Trading platform

WeatherMan

An autonomous weather prediction-market trading platform: forecast models blended into consensus probabilities and compared against live market prices. Designed the premium trading dashboard and the signal and portfolio views — clarity under heavy data density.

Plugin · Product design

Note Goat

An opinionated Obsidian plugin — daily notes, quick capture, habit tracking with a contribution-graph year view, and aggregated todos across a configurable vault. TypeScript, plus an Omarchy desktop-shell companion panel.

Theme · Ecosystem

Omarchy

Theme and desktop-ecosystem work on an Arch-based Linux environment — tiling window manager, status surfaces, and app theming driven by a single token palette.

Describe the deliverable you need this term and get a fixed price back.

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